With 122,246 visitors Heim+Handwerk 2011 was once again a great success. The quality and volume of visitor responses are a clear indication that there are many people who appreciate their four walls as a safe and crisis-resistant investment.
In a representative survey of visitors to the Heim+Handwerk exhibition, the majority of those questioned said they intended to allocate the largest amount of money to home furnishings, improvement and decoration. This means that more money is earmarked for this area than for travel or buying a new car. The investment ranking serves as confirmation of the increase in consumer confidence shown at Germany’s biggest consumer exhibition for building, home and furnishing.
In 2011, Heim+Handwerk underwent an even stronger orientation towards building, home and furnishing. This new concentration is also reflected in the assessment given by visitors. A total of 92.8 percent of attendees (a rise of 3.1 percent) judged the overall product range on offer as “good to excellent”.
