GUIDE TO PERFECT TRADE FAIR ATTENDANCE

SIMPLY INVITE YOUR CUSTOMERS

The most effective way of attracting visitors: Make a point of inviting your customers specifically to your trade fair stand - free of charge with the practical online ticket voucher! This is how it works:

1. Order your personalised online ticket vouchers directly via the exhibitor portal (voucher value: 15 euros). You will have already received your personal access data by email.

2. Choose between different formats: Paper form for display within your company and for dispatches by mail, or csv files for designing serial mailings such as newsletters.

3. On the "HEIM+HANDWERK" exhibitor portal, you can see which invited visitors have actually redeemed their online ticket vouchers. Use this customer data for further customer contact!

CHECK YOUR MARKETPLACE ENTRY

With your company profile in the digital Heim+Handwerk marketplace, you can be found by all trade fair visitors - 24 hours a day, 365 days a year. Check and optimise your entry!

In the marketplace we also provide you with personalised online banners in various formats for your website and online channels.

Simply request them - then download them directly!

PREPARE TRADE FAIR DISCUSSIONS

Trade fair discussions are dialogues, - avoid long monologues about your services! During discussions, concentrate on the requirements and needs of your conversation partner.

IMPORTANT: Save contact data and make notes on the content of the discussion.

We have already prepared the template of a trade fair contact form for you, so that your trade fair post-processing procedure will be as efficient as possible. Simply request it from us!

UTILISE THE PRESS & SOCIAL MEDIA

Make use of the opportunity to send us press releases or a press kit. In addition, you should also activate your social media channels for your trade fair appearance! This could entail, for example:

Set up a Facebook event for your participation at the fair. Also use the hashtag #heimhandwerk2018 and post your stand location, including hall and stand number.

The Heim+Handwerk campaign photo is available in an appropriate format in the exhibitor download area.

Be active on social networks during the "Heim+Handwerk" event. This way, you will also be including fans and customers who cannot visit you personally at the fair, thus helping them to feel part of the event!

ORGANISE BOOTH CONSTRUCTION

Order your electrical connections through the technical exhibitor service using Form 3.1. Make sure to organise your individual (technical) equipment, such as parking permits.

Don't forget to bring emergency repair tools (including stain remover and duct tape) as well as extension cables and multi-cables.

BE FASTER THAN THE COMPETITION

Visitors have many conversations at a trade fair - probably with your competitors as well. Secure your competitive edge with quicker responses to trade fair discussions!

Recent studies have shown: More than 50 percent of trade fair visitors are dissatisfied with the efforts (or lack thereof) exhibitors make to follow up on discussions after the trade fair. Show them that you do things better!

•    For example, you could prepare a short email with useful additional information, which you then promptly dispatch once the fair has finished.
•    Use response elements. For example, write: "Book by dd/mm/yyyyy and get a XX percent discount". A reference to your online shop would make sense here.
•    Even before the trade fair, set aside dedicated time for processing orders!

... AND HOW TO DO IT!

PROMOTE YOUR BOOTH

Draw attention to your participation in the trade fair as often as you can! We will provide you with a variety of advertising materials for this purpose free of charge. Put these materials to work on your channels!

Printed advertising materials such as posters can be ordered via the exhibitor portal. We will then deliver them to you free of charge.

BRIEF YOUR BOOTH STAFF

First impressions count! The course of customer dialogues at the booth is a decisive success factor. Give comprehensive instructions to your staff in advance!

Explain your specific requirements to your staff, so that they can act and react optimally when working at your booth. These requirements can include information on your products as well as info regarding your target groups.

Make it clear to the booth staff how they should behave towards trade fair visitors. And for outsourced staff who are unfamiliar with your company, make particularly sure you give them enough time to ask questions!

MEASURE SUCCESS AND STAY TUNED

When measuring your success, focus on your specific trade fair objectives. But don't stop there! Instead, get the maximum out of your trade fair appearance:

•    Thank your discussion partners -  the week after the fair at the very latest.
•    Make sure that all open questions are answered and that the appropriate material is sent out.
•    Keep in touch! Given them a call, put them in contact with suitable conversation partners from your company.

After the first contact at the exhibition stand, this will help you to showcase your company's efficiency. And at the same time, you can show how much you appreciate them visiting you at the trade fair!

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